The Challenge
The redesigned homepage needed to sell a lifestyle product while also reinforcing the brand's environmental angle and core product strengths. Messages like 100% recyclable and holds 200+ lbs had to stand out clearly, while product color variety, sustainability cues, and shoppability still needed to coexist without making the page feel busy.
Our Approach
I built the redesign around airy spacing, lifestyle photography, and focused product presentation. Key value messages such as 100% recyclable and holds 200+ lbs were given stronger visibility as proof points, while the layout stayed centered on product discovery and visual appeal.
Outcome
The redesigned page gives the brand a cleaner and more marketable online presence, helping its products feel desirable while making the eco-conscious positioning and product strength more visible and believable.