The Challenge
Sunidra already had a website, but the existing experience did not reflect the quality of the brand or support users well through the decision-making process. The redesign needed to improve clarity, trust, and product presentation without losing the brand's core identity.
Our Approach
I reworked the interface with a cleaner, image-led layout that put the product front and centre. The information architecture was refined around the customer journey, from discovery to comparison to purchase, while preserving the brand feel and making the experience more intuitive.
Outcome
The redesign gave Sunidra a more polished and conversion-focused digital presence, with clearer structure, stronger visual communication, and a user experience that better matched the quality of the product.