The Challenge
The store needed to communicate a bright, product-focused personality while still feeling commercially polished for a B2B audience. Product families such as refreshers, purees, and powders had to be easy to browse without losing the playful brand energy.
Our Approach
I built the page around clean category segmentation, pastel product storytelling, and a hero section that immediately frames freshness and product value. Supporting trust badges and quick product pathways help the store feel both friendly and business-ready.
Outcome
The final direction gives the brand a more distinctive storefront with better category clarity, stronger visual merchandising, and a homepage better suited for B2B growth.