The Challenge
The platform needed to present multiple electricity plans without overwhelming visitors while keeping the shopping experience clear and structured. Plan comparison, pricing visibility, and sign-up intent all had to work together within a store-style interface.
Our Approach
I designed the website around a clearer Magento store experience with structured plan listing, stronger pricing hierarchy, and cleaner paths into signup and product selection. The interface was shaped to make multiple offers easier to compare while still feeling commercially polished.
Outcome
The result is a more usable Magento store design that surfaces the key rate information faster, improves plan comparison, and gives users a clearer path toward selecting the right electricity option.