The Challenge
CMRL India's older website was static, difficult to update, and weak from a UI/UX perspective. The business needed a more modern website experience that could clearly present chemical manufacturing products, company information, and investor-relations content while making regular website updates easier for the internal team.
Our Approach
I redesigned the website around the company's requirements with a cleaner information architecture, improved visual hierarchy, and clearer user journeys for both product pages and investor information. The new experience included structured product presentation, transparent company and financial information, BSE stock-price display, and easier access to investor downloads. After finalising the UI/UX design, the new website was developed on WordPress so the team could easily manage content, update company information, and publish stock-related and corporate documents. Security measures were also implemented as part of the build to support safer day-to-day website management.
Outcome
The new WordPress website gave CMRL India a more professional digital presence, with easier content management, clearer product communication, stronger corporate transparency, improved security, and better support for investors through accessible stock-related and company downloads.